Updating the software or firmware of your product | Soundlink® Color Bluetooth® Speaker

Bose strives to provide you with relevant, value-added content in our online advertisements. We work with online analytics and advertising partners to: (1) better understand the use of our Services so that we can improve our Services; and (2) deliver advertisements that are more tailored to you both on our Services and third-party services.

Under certain state laws, including in California, consumers have the right to opt out of Bose’s processing of their personal information for targeted online advertising purposes (this data use is called “sharing for cross-context behavioral advertising” in California). Consumers also have the right to opt out of the disclosure of their personal information to third parties for monetary or other valuable consideration (this data use is called a “sale” of data under various state laws).

While Bose does not disclose our customer’s personal information to third parties in exchange for money, Bose’s use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that is subject to these state opt out rights.

To disable third-party analytics and online advertising activities that are subject to these opt out requirements, please adjust your preference below by toggling the button to the left (an X will appear) and clicking “Save Preferences”. Note that any choice you make here will only affect this website, and the browser and device from which you are exercising your choice. If you would like to opt out on other devices or browsers, please do so separately.

To opt out of the offline disclosure of your information to third parties for these purposes, please fill out our online request form.